Archived news for Jul 2010

Jerry Gosney defends directories in First magazine
01 Jul 2010

DPA executive director, Jerry Gosney, was recently invited to respond to criticisms that directories are ’outdated and environmentally damaging’ by the Local Government Association’s First magazine, published 5 June. Read the article here.

Treasury publishes data from the COINS database
01 Jul 2010

As part of the prime minister David Cameron’s transparency initiative, the Treasury has taken the unprecedented step of publishing data from the Combined Online Information System (COINS) for 2008-09 and 2009-10 through the datagov website.

New Cision tool to target tech 'influencers'
01 Jul 2010

Provider of software, services and tools for the media and PR relations industry, Cision has launched a new service providing detailed information on the leading technology journalists, influencers and outlets in the and US.

Nielsen puts social media monitoring service into joint venture
01 Jul 2010

Business information provider Nielsen and management consulting firm McKinsey have together created social media monitoring company NM Incite. It is designed to advise senior executives and help businesses use social media intelligence to further their marketing campaigns.

EU calls for tighter data regulation
01 Jul 2010

The European Union is calling for tighter data protection in the to give internet users greater control over their personal data.

Royal Mail launches unaddressed mail targeting tool
01 Jul 2010

Royal Mail has launched a new online service to help marketers better target unaddressed mail campaigns. The online service, Customer Finder, will make it easier for marketers to target new business clients while allowing advertisers to tailor their campaign data to meet specific requirements.

IAB launches B2B search toolkit
01 Jul 2010

The Internet Advertising Bureau B2B council has launched a Search for Business to Business toolkit as part of its new educational programme for B2B marketers.

UK ad spend shows recovery, according to Warc
01 Jul 2010

UK ad spend has grown for the first time after six consecutive quarters of decline, according to the latest Advertising Association/Warc data.

UK businesses reluctant to share data, but want access to public sector info
01 Jul 2010

UK businesses are not willing to open up access to their own data even as the government is pledging transparency by sharing more information online, found a study by Informatica, the data integration software provider. However, they want public data to remain available and accessible.

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