Book your place on the Data Protection Course
07 Aug 2006
The Data Protection and Privacy and Electronic Communications Regulations have been in force for some time now and there are no excuses to collecting data inappropriately. If you are not sure whether you do, or would like refresh your knowledge, book your place now.
This two hour session is applicable to people working in senior management, marketing, sales, list rental or data compilation and validation.
This hands-on seminar given by Jenny Moseley, of permission marketing consultancy Opt-4, will show you that you can turn compliancy into a commercial virtue.
Delegates will leave the seminar armed with information and be better equipped to write data protection statements correctly and gather and compile data without breaching the law. Delegates will take away with them useful crib sheets to refer to in the future when writing permission statements.
The course will cover the eight guiding principles followed by a look into the following areas:
Theory
- Understanding what this means for you as a data publisher
- Explaining the differences between a business or consumer publisher’s responsibilities
- Being aware of the implications of non-compliance
- Understanding the data journey
- Rules for processing data
- Recognising the differences between opt-in, soft opt-in and opt-out
- Balancing compliancy and best practice with commercial reality
Practice
- Your responsibility to the data subject
- How to write data protection statements
- How to gather and manage your data compliantly
- How to make the data your own
- How to minimize your opt-outs
- Screening against TPS and CTPS
- How to protect the integrity of list rental and data licensing revenue
- How to gather more names via electronic platforms
- How to catch out the data swipers? How to protect your investment
- Don’t turn other brands in your company into third parties
Jenny will give examples of poorly written data protection statements from the data publishing industry and will invite participation from the audience in how to rewrite these statements to maximise commercial benefit and minimise the risks of non-compliance.
Taking place on 11 September 2006 at the DPA Office, the course will run from 11-1pm with a networking lunch to follow.
Cost:
DPA members: £95 plus VAT
Non members: £125 plus VAT
BOOK NOW