Learn how to get more from your subscriptions
15 Feb 2007
What are the challenges facing subscription executives working with both hard copy publications and online products?
‘Get more from your subscriptions’ is aimed at everyone involved with the sales and marketing of subscription products.
The DPA Round Table will bring delegates together who would like to have an open discussion with peers, in order to share their expertise and experiences.
Topics for discussion include:
- Retaining renewals
- Successful ways of bringing in new subscriptions
- What marketing methods work in today’s environment? - Looking at direct mail, email, fax and web
- Partnering with third parties; looking at book sellers, web services etc.
- Exploring the different subscription offers; one-offs, standing orders, repeat orders
- Are hard copy methods used to sell online subscriptions?
- Evaluating the pros and cons of bundling packages together.
- What are the latest trends? - Are hard copy sales increasing / decreasing? and are online sales increasing / decreasing?
DPA Round Tables are practical, hands-on discussion where the delegates are encouraged to share their expertise and experiences - imparting tried and tested ideas, as well as, discuss the challenges they are facing.
Cost
Member: £95 plus VAT
Non member £150 plus VAT
Date & Venue
8 March, DPA Office (10am - 1pm)
Each Round Table will hold a maximum of 12 people and the delegates will receive a set of notes, outlining all the key points discussed.