Making your website a communications service

09 Aug 2007

For years the publishers’ mantra has been ‘Content is King’. Today ‘communities’ and ‘commerce’ are of equal importance.  All three are vital for business publishers and will be core areas covered at the DPA Annual Conference, on 13 September at the De Vere Grand, Brighton.

The winning combination of the three streams; strategic challenges and responses, practice and practicalities and operational skills make this conference a must-attend for business publishers.

With three separate streams this conference offers something for everyone
- Strategic challenges and responses
- Practice and practicalities
- Operational skills

They come together to create a complete set of skills, information and innovative solutions that could help you drive your businesses forward in the rapidly developing world of data publishing.

Content will be tackled in a variety of ways; experts will be opening the strategic stream of the conference, on understanding and managing the value of your business.

The practice and practicalities stream, will look beyond data creation and acquisition and into the challenge of providing a compelling experience for users, with leading industry figures sharing their experiences. The operational stream will concentrate on web design and strategy, and email marketing

Creating and using communities give you the edge over competitors; ensuring customers return regularly for profitable transactions; this will be explored within the context of Web 2.0.

The conference will also discuss how the integration of online and traditional data products can provide new revenue opportunities; locating suppliers or networking with peers.

The day will conclude with an evening of celebration at the DPA gala awards dinner. Full details about the conference programme and the awards shortlist are included in the Main Conference Brochure.

Make sure you don’t miss out!