Drive your businesses forward in data publishing
09 Aug 2007
Making your website a communications service
The evolution of business media demands that business publishers move from providing a ‘publication’ to developing a clever and intuitive service. But to do this, you need to re-assess the way in which you communicate and the tools you use to disseminate the information. Those leading the way can monitor web and user response and their websites are databases capable of distributing content in a variety of ways. They utilise this information to inform users of what else they may find of interest and sell them alternative products.
The operational skills stream will cover this, and more, with leading industry experts from a variety of companies: Stephen Morgan, Squiz.net will look at web design and web strategy. The latest trends in email marketing will be presented by Simon Bird, dotMailer and Sean Jacob, Senate CVM will ensure that you put customer loyalty at the heart of your business.
Presenting and selling online, requires staff to address the pitch from a new angle. Alison Dawkins at 360 Training will dedicate the afternoon to managing the ever-evolving media world and maximising sales in both print and online, where you will learn how to overcome sales obstacles with new techniques.