Last chance to attend: Get more from your marketing Round Table

29 Oct 2007

Agenda

Identifying and targeting your audience
What makes a good marketing mix?
Direct marketing - how useful are direct mail, email and fax? What works best and how do you gauge value for money?
Considerations for Internet marketing
- how does marketing on the Internet differ from other media?
- search engine optimisation - how Google is changing the marketing roadmap - email marketing - how to build and exploit an email database
- performance indicators - how to prove that your campaign is effective AND measurable.
- increase your online subscription sales
- using downloadable samplers
- using the power of communities to widen your message
Other areas of marketing - mobile phones, use of TV/Radio, use of billboards, sponsorship etc

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