Press releases
Last chance to attend: Get more from your marketing Round Table
29 Oct 2007
DPA's next Round Table is 'Get more from your marketing' is taking place on Monday 5 November.
The session will bring delegates together who would like to have an open discussion with peers, in order to share their expertise and experiences.
This round table will look at many different factors including:
- Marketing a new product
- Marketing an existing product
- Relaunching an existing product
Subjects that will be discussed include:
Identifying and targeting your audience
What makes a good marketing mix?
Direct marketing - how useful are direct mail, email and fax? What works best and how do you gauge value for money?
Considerations for Internet marketing
- how does marketing on the Internet differ from other media?
- search engine optimisation - how Google is changing the marketing roadmap - email marketing - how to build and exploit an email database
- performance indicators - how to prove that your campaign is effective AND measurable.
- increase your online subscription sales
- using downloadable samplers
- using the power of communities to widen your message
Other areas of marketing - mobile phones, use of TV/Radio, use of billboards, sponsorship etc
How much should you spend on marketing? Is marketing part of the sales effort or separate?
DPA Round Tables are practical, hands-on discussions where the delegates are encouraged to share their expertise and experiences - imparting tried and tested ideas, as well as, discussing the challenges they are facing.
Cost
DPA members: £95 plus VAT
Non members: £150 plus VAT
Venue
DPA Office, London, (11am-2pm)
Making your website a communications service
09 Aug 2007
The evolution of business media demands that business publishers move from providing a ‘publication’ to developing a clever and intuitive service. But to do this, you need to re-assess the way in which you communicate and the tools you use to disseminate the information. Those leading the way can monitor web and user response and their websites are databases capable of distributing content in a variety of ways. They utilise this information to inform users of what else they may find of interest and sell them alternative products.
The DPA Annual Conference will cover this, and more, with leading industry experts from a variety of companies: Stephen Morgan, Squiz.net will look at web design and web strategy. The latest trends in email marketing will be presented by Simon Bird, dotMailer and Sean Jacob, Senate CVM will ensure that you put customer loyalty at the heart of your business.
Presenting and selling online, requires staff to address the pitch from a new angle. Alison Dawkins at 360 Training will dedicate the afternoon to managing the ever-evolving media world and maximising sales in both print and online, where you will learn how to overcome sales obstacles with new techniques.
Come to Brighton to the DPA Annual Conference and learn a complete set of skills, and be informed about innovative solutions that could help you drive your business forward in the rapidly developing world of data publishing.
Drive your businesses forward in data publishing
09 Aug 2007
For years the publishers’ mantra has been ‘Content is King’. Today ‘communities’ and ‘commerce’ are of equal importance. All three are vital for business publishers and will be core areas covered at the DPA Annual Conference, on 13 September at the De Vere Grand, Brighton.
The winning combination of the three streams; strategic challenges and responses, practice and practicalities and operational skills make this conference a must-attend for business publishers.
With three separate streams this conference offers something for everyone:
- Strategic challenges and responses
- Practice and practicalities
- Operational skills
They come together to create a complete set of skills, information and innovative solutions that could help you drive your businesses forward in the rapidly developing world of data publishing.
Content will be tackled in a variety of ways. Experts will be opening the strategic stream of the conference with understanding and managing the value of your business.
The practice and practicalities stream, will look beyond data creation and acquisition and into the challenge of providing a compelling experience for users, with leading industry figures sharing their experiences.
The operational stream will concentrate on web design and strategy, and email marketing.
Creating and using communities give you the edge over competitors; ensuring customers return regularly for profitable transactions; this will be explored within the context of Web 2.0.
The conference will also discuss how the integration of online and traditional data products can provide new revenue opportunities; locating suppliers or networking with peers.
The day will conclude with an evening of celebration at the DPA gala awards dinner. Full details about the conference programme and the awards shortlist are included in the Main Conference Brochure.
Make sure you don’t miss out
Book now!
Early bird rate ends this week
02 Jul 2007
Don't miss out on booking your place for the DPA Conference & Awards 2007 at the early bird rate. By sending in your booking form before the end of this week, you will save 20% off the normal rate.
Early bird deadline: Friday 6 July
The DPA conference, taking place on 13 September in Brighton, is offering more than ever before, by running a three-tracked programme - appealing to all levels of staff; from director-level managers and media owners to sales and marketing executives.
Full programme details
On the evening of the 13 September, the DPA Awards will take place. The judging took place on 28 June. Sixteen judges shortlisted 52 entries across 14 categories.
DPA Awards Shortlist
DPA Outstanding Achievement Award 2007 - Company
- DQM Group
- Keyways Publishing
- The Profile Group
Data Service of the Year
- Data SURE Process - DQM Group
- Global Market Information Database (GMID) - Euromonitor International
- Bankersalmanac.com - RBI Search
Directory of the Year – Business
- shots.net - Emap
- Interior Design, Edition 2 - Endat Standard Indexes
- The Europa World Year Book/Europa World Online - Europa Publications
- UK Police Directory - Keyways Publishing
- Ports & Terminals Guide 2007-2008 - Lloyd's Register-Fairplay
Directory of the Year – Consumer
- GET 2007 - Directory of Graduate Employment and Training - Hobsons
- 192.com - i-CD Publishing (UK)
- The Book 2007 - Wave Telecom
- The Jersey Directory 2007 - Jersey Telecom
- Know Directory - Kingston Communications (Hull)
- Hull Colour Pages - Kingston Communications (Hull)
Product Development of the Year
- pensionfundsonline.co.uk - AP Information Services
- blueboomerang.com - Haymarket Business Media
- LocalGov.co.uk - Hemming Information Services
- HotFrog - RBI Search
- Fashion Monitor - The Profile Group (UK)
- Thomson Local Nectar affiliate advert - Thomson Directories
Best Marketing Campaign
- 'The right contacts' for blueboomerang.com - Haymarket Business Media
- 'Whatever business you’re in, we’ve got it covered' for The Book 2007 - Wave Telecom
- '2007 Imagine Animation Directory' for The Imagine Animation Directory - Wildfire Communications
Advertising Sales Team of the Year
- Kingston Communications (Hull)
- Bankersalmanac.com - RBI Search
- Kellysearch.com - Reed Business Information
- Kemps International Book - RBI Search
- William Reed Directories
Subscription Sales Team of the Year
- AP Information Services
- Bankersalmanac.com - RBI Search
Brand Extension of the Year
- The People Bulletin for The Personnel Manager's Yearbook and The Training Manager's Yearbook - AP Information Services
- Kellysearch US Franchise Network for kellysearch.com - Reed Business Information
- Yell.com mobile – www.yellmobile.com for yell.com - Yell Group
Database Software of the Year
- Alpha Index
- AMA DataSet
- e-mango
SEO/SEM Consultancy of the Year
- 24/7 Real Media, Inc.
- Academy Internet
Distribution House of the Year
- Citipost AMP
- LinkDirect
- Mail International
Print Services of the Year
- Biddles
- CPI Bath Press
- Elanders UK
- Emirates Printing Press UK
- MPG Impressions
Telemarketing Company of the Year
- GC Connections
- Subscriptions Marketing
Join us for the celebrations...
Book your place now for the DPA Conference & Awards.
DPA conference programme - full details available
14 Jun 2007
DPA's Annual Conference, Strategy and skills for a new data environment, on 13 September, will provide the opportunity to learn and share experiences from the data publishing business. There are three distinct streams to the conference, allowing delegates to pick and choose the elements of greatest value to them.
Full conference programme details and registration form