Conference and Awards 2007
13 September 2007, De Vere Grand, Brighton
Download the speakers presentations by clicking on their name.
Strategic challenges and responses
10:00 What do you own, what is it worth?
Moderator: Trevor Fenwick, Managing Director, Euromonitor International and DPA Director
Iain Stansfield, Partner, Olswang
Kelvin King, Director, Valuation Consulting, a BNP Paribas company
An expert’s view on understanding and managing the value of your business.
10:45 Models of excellence
12:00 Etiquette for "spiders"
Mark Bide, Senior Consultant & Director, Rightscom
Get to grips with the developments on the ACAP (Automated Content Access Protocol) project – a framework that
will allow publishers, large or small, to clarify access and use policies in a language that “spiders” can be taught to
understand.
12:30 Contract killing for web crawlers
Nigel Ridgeon, Head of Yell.com Analysis and Information, Yell Group
14:00 The good, the bad and the ugly...
Grant MacFarlane, Head of Search, Media Contacts
New opportunities and threats in the world of data; the trends and developments you should be aware of, in maximising
the potential of your data.
15:30 Up close and personal
16:30 Innovation in media
Hugh Look, Senior Consultant, Rightscom
Future proofing your business through an open and innovative culture.
Practice and practicalities
10:00 Monetising data - the bottom line of Web 2.0
Ian Eckert, Internet Director, TSL Education
Utilising Web 2.0 to drive commercial benefit: an introduction to user generated content, online communities and how
they can be used to increase loyalty, usage and ultimately profit.
10:30 Essential internet practicalities
Making the impossible possible with real-time analytics
Simon Gibbard, Business Development Manager, Visual Sciences
The ability to understand how people reach your site and what they do when they get there is critical. Visual Sciences will demonstrate, using relevant examples and latest trends, how to make this information more
accessible and usable in a business context.
Search engine optimisation – making websites better by design
Daniel Rowles, Head of Internet Marketing, Academy Internet
Search engine optimisation: how website design and careful consideration of accessibility can increase traffic. This
interactive and practical session will allow you to participate in a live analysis of a relevant website.
12:00 Desperately seeking business professionals
Chris Ryan, Client Service Director, Digitas
Darren Falkingham, Marketing Manager, Sift Media
Lawrence Clarke, Head of Consulting Services, Sift Software
As online communities evolve and professional networks enter the arena, how can the integration of this with traditional
data products provide new revenue opportunities?
14:00 Delivering data online
Deidre Caldbeck, Media & Publishing Solutions Manager, Endeca Technologies
Jonathan Orange, Account Manager, Endeca Technologies
Acquiring and creating premium data is only half of the battle. Providing a differentiated and compelling experience
for users to access that data is equally important. Learn cutting-edge tips, tricks, and tools to building an engaging
online experience for your users that will increase revenue and loyalty.
Operational skills
10:00 The seven deadly sins of web design
Stephen Morgan, Managing Director, Squiz.net
Sloth, pride, lust...from time to time we suffer from them all. But when it comes to the web, it seems all too easy to fall
into the same fiery traps. A static website is a vanity exercise. It’s a piece of virtual brochureware. If you’re creating a
web strategy then you should be in it for the right reasons. A web strategy should be a communications exercise that
supports your wider sales, marketing, support and growth goals. Discuss how to build a successful website by avoiding
the deadly sins that plague most web projects.
10:45 Hitting the bullseye in email marketing
Simon Bird, Technical Director, dotMailer
Looking at new trends in segmentation, personalisation and deliverability as well as how your message and frequency
of emailing can impact on your reputation. Covering best practice in design, layout and content to maximise open and
click though rates. Learning how to test your emails with split testing, and how emails are rendered in different mail
clients such as webmail or Outlook 2007.
12:00 Home run – customer loyalty at the heart of your business
Sean Jacob, Director, Senate CVM
Home Run is a fun and interactive game for building an understanding of what it means to be customer centric. This
model provides the players with a new vocabulary to describe how a business works. Delegates will split into groups to
play the game; scoring points for wowing the customer and slipping back with customer howlers.
14:00 Maximising sales opportunities
Alison Dawkins, Director, 360 Training
In today’s ever-evolving media world, more and more data and directory publishers are being asked to sell a combination
of both online and print solutions. Learn about portfolio selling and other sophisticated sales techniques.
15:30 Raising the game
Alison Dawkins, Director, 360 Training
Even if clients are working with restricted budgets, make sure that a large proportion of that budget is spent with you.
Introducing the concept of ‘open-plan selling’ and the importance of understanding a client’s marketing objectives and
proposed strategy before presenting your products or ideas.
DPA would like to thank its sponsors:
Academy Internet, Emirates Printing Press,
GC Connections, Endeca Technologies, HCUK, Mail
Workshop, The Studio.