Training and seminars
The Periodical Training Council (PTC) offer PPA training courses to DPA members at the PPA member rate.
A selected number of relevant courses will be detailed on this page; if you would like to view the full programme please visit the PPA Training website
Upcoming courses
February 2010
Media law & the internet
Tuesday 09 February 2010
Time: 09.30 - 17.00
Venue: DPA Offices
Address: Queens House, 55-56 Lincoln's Inn Fields, London, WC2A 3LJ
Register: Booking Form
Is publishing online a minefield or are the legal requirements relatively straightforward? This practical course will explain how libel, copyright and other legal issues relate to electronic media.
Suitable for: Principally journalists and anyone who needs to improve their knowledge of the legal aspects of publishing material on their website. Not for experienced media lawyers.
Course content:
• differences and similarities between libel in print and on the web
• potential danger areas posed by electronic publishing including chat
rooms, reader forums, archives and emails
• grey areas of internet law
• jurisdiction – the internet is a global medium so where can
we be sued?
• is it safe? Defences to libel and techniques to avoid trouble with
web material
• malicious falsehood – what it is and how it can be applied to
material on the web
Cost: £405 + VAT DPA members
£450 + VAT Non members
Register: Booking Form
Booking contact: Sarah-Jane Macgregor
Email: sarah-jane.macgregor@ppa.co.uk
Telephone: 020 7400 7533
Email less sell more
Friday 12 February 2010
Time: 09.30 - 12.00
Venue: DPA Offices
Address: Queens House, 55-56 Lincoln's Inn Fields, London, WC2A 3LJ
Register: Booking Form
The temptation to try to sell to clients using e mail is enormous but is also dangerous. This course will help delegates understand where e. mail can be used to support the sales process. As a result they will learn how to build better client relations without constantly resorting to e mail and therefore get better results.
Suitable for: The course is designed for anyone involved in the sales process who uses e. mail more than they would like and those who would like to become more successful in their job.
Course content:
• The art of selling and- and the most important factors in communication
• If having great client relationships is key to sales success, what
is the very best way to achieve them?
• What is it that makes anyone buy anything?
• The role and the limitations of e mail- how to build e mail into
your integrated communication with clients
• What to do when a client says ‘you don’t need to call or
visit just email everything to me’
• Create your own rules and guidelines for limiting your use of e mail
as a sales tool- then you will sell more!
Cost: £240 + VAT DPA members
£280 + VAT Non members
Register: Booking Form
Booking contact: Sarah-Jane Macgregor
Email: sarah-jane.macgregor@ppa.co.uk
Telephone: 020 7400 7533
March 2010
Editorial management
Monday 1 March 2010
Time: 09.30 - 17.00
Venue: DPA Offices
Address: Queens House, 55-56 Lincoln's Inn Fields, London, WC2A 3LJ
Register: Booking Form
Delegates will leave the course armed with tried and tested people management techniques designed to minimise problems or with methods for resolving existing issues. Exercises are based around delegates’ own issues, helping managers to clarify their role and improve their skills.
Suitable for: Managers or other senior editorial staff with no management training, or needing a refresher.
- defining different kinds of leader
- faulty beliefs that get in the way of management
- motivation
- team leadership
- effective management communication
- a model for looking at staff
- dealing with difficult people
- knowing your specific strength
Cost: £450 + VAT DPA members
£495 + VAT Non members
Register: Booking Form
Booking contact: Sarah-Jane Macgregor
Email: sarah-jane.macgregor@ppa.co.uk
Telephone: 020 7400 7533
Powerful Presentations
Friday 19 March 2010
Time: 09.30 - 17.00
Venue: DPA Offices
Address: Queens House, 55-56 Lincoln's Inn Fields, London, WC2A 3LJ
Register: Booking Form
Effective performance management is essential to help individuals develop their skills and capabilities so that they can achieve an organisation’s strategic goals. Delegates will leave this course with a clear understanding of the benefits of performance management and how to avoid common pitfalls.
Suitable for: Line management and HR professionals involved in making the performance management process an effective management tool.
Course content:
- what a good performance management system can really achieve
- making performance management a core activity for managers
- linking performance management to strategic organisational goals
- implementing performance management in the real world
- competency frameworks and their role in performance management
- creating a GAP analysis
- personal development plans (PDPs)
- giving regular and constructive feedback on performance
- planning performance review discussions
- handling difficulties
Cost: £450 + VAT DPA members
£495 + VAT Non members
Register: Booking Form
Booking contact: Sarah-Jane Macgregor
Email: sarah-jane.macgregor@ppa.co.uk
Telephone: 020 7400 7533
Digital Marketing
Friday 19 March 2010
Time: 09.30 - 17.00
Venue: DPA Offices
Address: Queens House, 55-56 Lincoln's Inn Fields, London, WC2A 3LJ
Register: Booking Form
Using discussion, analysis and practical hands-on sessions, delegates will discover how to develop and maintain their drive to site and digital marketing activity, considering content, pace, formats, tactics, messaging planning, budget and commissions.
Suitable for: Publishers and editors who are responsible for promoting their website/publications/company online. The course provides an overview of the various techniques in digital marketing, how they align to offline marketing, and the mechanisms for measurement and optimisation.
Course content:
- working with search (Pay Per Click)
- working with search (SEO)
- display advertising
- where email fits in
- how online PR operates
- understanding metrics
- dealing with technologies and jargon
- devising a digital campaign
- integrating with above-the-line/offline
- measurement and optimisation
Cost: £475 + VAT DPA members
£525 + VAT Non members
Register: Booking Form
Booking contact: Sarah-Jane Macgregor
Email: sarah-jane.macgregor@ppa.co.uk
Telephone: 020 7400 7533
How to create winning cross media proposals across print, digital and live events
Tuesday 30 March 2010
Time: 09.30 - 17.00
Venue: DPA Offices
Address: Queens House, 55-56 Lincoln's Inn Fields, London, WC2A 3LJ
Register: Booking Form
This course will enable delegates to create compelling cross-media proposals that can incorporate a range of media including print, websites and live events.
Suitable for: Sales executives and brand solutions executives who have to sell creative solutions across more than one platform.
Course content:
- benefits of cross-media campaigns
- overview of the online market
- how online advertising works
- how online advertising is traded
- understanding the role of each medium in the mix
- interpreting media agency briefs
- writing compelling proposals
- pricing guidelines
- implementing the campaign effectively
Cost: £415 + VAT DPA members
£460 + VAT Non members
Register: Booking Form
Booking contact: Sarah-Jane Macgregor
Email: sarah-jane.macgregor@ppa.co.uk
Telephone: 020 7400 7533
April 2010
Closing the sale
Friday 09 April 2010
Time: 09.30 - 12.30
Venue: DPA Offices
Address: Queens House, 55-56 Lincoln's Inn Fields, London, WC2A 3LJ
Register: Booking Form
By the end of this course delegates will be confident that they can identify buying signals and close the sale with more confidence. Through productive follow-up they will learn to enhance their relationships with clients over time.
Suitable for: Sales executives with up to nine months' experience who want to develop their closing skills and support the sale effectively.
Course content:
- understanding where closing fits within the whole sales process
- the ABC of closing – is it realistic?
- summarising throughout the call and gaining agreement
- how to identify buying signals and what to do when you find one
- understand the different kinds of closing questions
- managing client relationships through an integrated communications strategy
- email – friend or foe
- how to structure a sales letter and when to use a sales letter as a communication
tool
Cost: £240 + VAT DPA members
£280 + VAT Non members
Register: Booking Form
Booking contact: Sarah-Jane Macgregor
Email: sarah-jane.macgregor@ppa.co.uk
Telephone: 020 7400 7533
Profiting from the internet
Tuesday 27 April 2010
Time: 09.30 - 17.00
Venue: DPA Offices
Address: Queens House, 55-56 Lincoln's Inn Fields, London, WC2A 3LJ
Register: Booking Form
An interactive course enabling participants to understand how to develop an effective online presence and what pitfalls to avoid. The content will be presented from a commercial rather than a technological perspective.
Suitable for: Publishing directors, publishers, senior managers, senior marketing and circulation key decision makers. No technical knowledge needed.
Course content:
- planning a successful internet presence
- revenue generating – how to make money from commercial partnerships
- using your offline content to create a compelling site – cost effectively
- social networks – building a thriving community both on and offline
- email marketing – how to get your campaign noticed
- how search is changing to meet user needs and what that means for print
media
- driving subscriptions online to benefit print
- which companies are having success on the web, and why?
- going global – enabling your products to achieve an international
reach
- digital magazines – the next generation of publishing analysed and
explained
Cost: £455 + VAT DPA members
£505 + VAT Non members
Register: Booking Form
Booking contact: Sarah-Jane Macgregor
Email: sarah-jane.macgregor@ppa.co.uk
Telephone: 020 7400 7533