Training and seminars
The DPA will continue to research and investigate hot-topics, which will be catered specifically to fit the needs of directory and data publishers.
Upcoming courses
April 2008
Business Writing Skills
29 April, full day course
This course will help any of you who you need to write effective, persuasive written communications, including
letters, emails and promotional material. During our session we’ll explore different ways of making an impact
in writing. We’ll look at planning and structuring communications to make sure they get results, and the benefits
of professional presentation.
- The importance of sales letters, emails and proposals
- What’s the story? How to make your proposition a good read
- Matching the copy to the target audience
- Exploring successful copy
- The value of good editing
- Using summaries and appendices
- Writing a range of follow-up communications
- Dealing with clients who do not respond or who respond negatively
Cost: £350 plus VAT (member), £425 plus VAT (non member)
Book now
May 2008
Writing & Editing for the Web
30 May, 2.30pm-5.30pm
This session looks at the skills necessary to write effectively on the internet. It covers the main difference between print and screen, what information the reader requires, a user friendly format, along with the skills needed in grabbing and holding the reader’s attention. An informative course.
The Challenge of the Internet
- Does your text migrate easily to the web?
-
Quality versus Quantity
-
User satisfaction no longer in searching but in finding information solutions
Luring the User
- High quality “come-in” information to increase traffic
-
The importance of meta data for search engines
-
Navigating around your site
- Hyperlinks versus “one stop” information provision
- Instant understanding of data
Understanding user needs
- Why should they visit your site?
- What are their expectations?
- Do you deliver their requirements?
- The context for writing and editing your data
Content structureCombating the problems of the web – use fatigue/boredom
- On screen information or pdf delivery?
-
Paragraphs, sentences and diction
- The importance of consistency
-
Legal issues
Content clinic
- What’s good and bad about your online content: issues and solutions discussed
Cost: £125 plus VAT (member), £195 plus VAT (non member)
Book now
October 2008
Maximising Client Relationships
28 Ocotober, 11am - 1pm
In today’s ever-evolving media world, more and more of you working in sales are being asked to sell
a combination of both online and print media solutions. We’ll help you explore how to generate maximum
revenue from accounts you’ve identified as having maximum potential and learn how to develop a clearly
defined sales action plan geared towards both short-term and planned sales revenue generation.
- Developing your proposition – harnessing the mother brand to build revenue opportunities
- The value of market intelligence and tracking budget spend and migration
- Building an understanding of the client’s preferred strategies
- What opportunities / solutions exist within your portfolio?
- How do we present / sell the portfolio?
- Integrating different solutions, layering your initiatives
- Identifying the competitive threat and focusing on how to sell against the competition
Cost: £125 plus VAT (member), £195 plus VAT (non member)
Book now
November 2008
Selling online revenue opportunities
20 November, full day course
The online market has revolutionised every area of business as well as our everyday lives and those
organisations who have been slow to embrace it have mostly lived to regret it. So how can we make the most
of the opportunities and understand how to get the best from selling online?
Looking at online propositions and revenue models outside your immediate experience, we’ll show you how you
can maximise your own online opportunities to their full potential. We’ll challenge you to identify revenue-generating
opportunities within your online portfolio, encourage you to define the proposition benefits and we’ll show you the
most effective ways of then selling them to your client base.
- Exploring revenue development initiatives
- Individual revenue development modules
- Exploring recent developments, what lies ahead
- Understanding the benefits and application of different online solutions
- How can our proposition help clients with their marketing objectives and strategies?
- Understanding the client’s relationship with online opportunities
- How should we position our proposition?
- Defining what we have to offer
- The role for measurability and accountability – understanding the resistance you will face
Cost: £350 plus VAT (member), £425 plus VAT (non member)
Book now
If there is a course you would like the DPA to organise for data publishers email info@dpa.org.uk